Next Gen Men

Rebrand & Promotional - Logo Design, Style Guide, Merchandise, Case Study Video

Next Gen Men is a non-profit organization that is dedicated to change how the world sees, acts and thinks about masculinity. My three team members and I were given the opportunity to complete this project during my second year at Humber College. The objective was to give the organisation a rebrand for their Future of Masculinity Summit that NGM held for the first time during the pandemic in 2021. The logo, webpage assets, social posts, and print advertisements were included in the rebrand. Additionally, our group took the opportunity to create a style guide, media kit, and slide templates for the company to use should they wish to do so.

Our groups work came in 1st place and was chosen to be used for their rebrand of the Future of Masculinity Summit and can now be seen featured on the company website by clicking the button below.

Timeline:

Logo Ideation and Research - 2 hours Logo Mockups - 4 hours
Style Guide - 3 hours Postcard Flyer - 1.5 hours
Merchandise Mockups - 2 hours Web Design - 2 hours
Case Study Video - 3.5 hours

View Rebrand on Next Gen Men Website

Final Primary & Secondary Logo Design

Created using Adobe Illustrator

Primary & Secondary Logo Design

The client wanted a new logo to reflect the old, with an emphasis on the wolf that is currently used to promote the summit. Based on this, I conceptualised a new logo design, using the old as a template and starting point. The primary brand colours and typeface were kept in the design. The secondary logos were designed to be used for merchandise or when the main logo did not suit the purpose required. New secondary colours were added to the style guide in addition to information on how the new primary logo and secondary logos should be used.