The requirement had us create a brand story for Airbnb and using this to create a strong and impactful advertising campaign. After much research, it was clear that a defining part of Airbnb is the uniqueness of their stays that includes treehouses, a cabin shaped like a cow, and even an igloo. It was this uniqueness of Airbnb that we decided to focus on for our campaign.
In terms of art direction, I decided to keep the layout simple; using the brand colours and font to really draw the advertisement together. We focused on those unique elements and used icons, like those seen on hotel booking websites, to list of the different amenities that are available through Airbnb and what makes them unique from the standard hotel.
Timeline:
Strategy and Ideation - 1.5 hours
Vector Icons Design - 2 hours
Image Sourcing - 2 hours
Final Design - 3 hours
Out-of-Home Billboards
Created using Adobe Photoshop
Created using Adobe Photoshop
Created using Adobe Photoshop
Art Director: Heather-Amie Madigan
Copywriter: Jessie Cheung
